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Lumpy Mail
Created 4 years ago in Sales & Marketing / Sales & Lead Generation

Also known as dimensional or 3D mail, lumpy mail is direct mail that stands out in your target's mail pile.
If you've ever gotten a pen in the mail, sent in a regular envelope, you've experienced "lumpy mail".
One of my lumpy mail campaigns resulted in a year over year income increase of 600%.
Another lumpy mail campaign got me a nice call from a local police department...but it also got me an ROI of whatever $850 return from a $65 cost is.
Lumpy mail is great for getting the attention of customers and people you'd like to be your customers.
Over the years, the things I've mailed is wide and varied...
Easy Buttons
Frisbees
"Messages in a Bottle"
Rubber Balls
Baby Bottles
Bank Bags
Party Noisemakers
Tubes
Birthday Hats
Personalized Coke Bottles
Cookies
Birthday Cake
Lottery Tickets
Cell Phones
Aspirin
Cell Phones
Dollar Bills
Lumpy mail is fun and it works!
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Leo Quinn
Ballston Spa, NY
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Award winning small business marketing expert. The term "5 Mile Famous" was coined by expert marketer Dean Jackson. Rather than go the route of being the 4 or 6 mile famous guy, I decided to give credit where credit it due. I have a passion for helping the small business owner get more customers and get those customers to come back more often. CALL ME if you want to learn: -How to attract more customers, clients or patients with little to no cost. -How to make sure those customers don't forget you. -How to use direct mail to get the attention of anyone you want to do business with. -How to be 5 mile famous!
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