Contract CMO. Speaker on Team Building, Integrated Marketing Operations, and Digital Marketing. Travel/tourism & hospitality focused. My job is to help companies save money on marketing while creating better results.
Owner of Wright Media. My company provides forensic marketing, plan development, and brokerage for multi-million dollar companies throughout the U.S. My work contributes to many industries, mainly sustainable travel and hospitality companies.
I have worked with technology start-ups like this before and have found that personal contact is the best. Any decision makers will typically be older and either spending less time continuing their professional education or are just starting out and attempting to run multiple parts of their company by themselves.
Any small business healthcare professional is working in an industry where they have personal contact with their clients and typical find information the same way.
Event marketing at conventions, industry journal advertising and mentions, or display ads will be the most advantageous at early stages. Partnering with existing professional programs or continuing education platforms would also be an interesting growth tactic to pursue.
If you would like to discuss further tactics, partnerships, or plans/budgets to utilize please give me a call.
I work with a lot of agencies and companies on this very matter. Look not to "quickly establishing" trust as you will not get it, but focus on maintaining their interest and building trust as you work with them.
The most important factors in hiring an agency is price per output. If you can arrange a concise summary of 1) who you have worked with, 2) why they hired you, 3) what services you provided, and 4) the duration/outcome you will have a much better chance of explaining your company.
The most important part of client acquisition for new agencies isn't trust (they haven't worked with you yet), but educating the client on what you are.
Focusing your efforts to major target demographics and areas should be a primary focus. Blending different channels (search, social, print, etc.) is just a step in the right direction. You should also focus on related industries to lend you support. For example, as a hotel I would look into digital ad space or partnerships to conventions, local attractions, and big event websites that are in your area.
Internet marketing is a large topic but very important to travel and tourism companies as it hooks clients before they even reach you.
Hi, I help many companies with similar pain problems. You want to see the integrated marketing expense and ROI but do not know any SaaS out there for your marketing operations.
There are many separate dashboards including DOMO, Wistia, Google Analytics, Moz, etc. For smaller businesses the price of these rarely make them viable options.
Moz is my favorite, but each system has its strong points and weaknesses depending on available APIs and partnerships.
If you would like to discuss more about your needs and how to pair maybe 1 or 2 systems together I would be happy to jump on the phone.
I have worked with many companies on marketing experiments to decide their effective channels.
First, establishing your specific target will help you know which channel is best since you can see your demographic information on Facebook and can translate a lot of that into Pinterest.
Second, have you sent any traffic via ads through those channels to your store? Through Google Analytics you can assign values for traffic origins. The quantity of traffic vs the expense vs the end result will equal the quality you are receiving.
Would you like to discuss specific actions you can take to measure these transactions via a phone call?
With a combination of outreach and advertising you can create enough engagement with your videos. Especially platforms like Facebook that autoplay videos.
Question is why do you want your videos to rank? Are the revenue driven? Will it prompt users to follow you or go to your website?
It’s rare to come across many marketers as authentic as Leigh. I’ve had the pleasure of knowing Leigh for less than a year, but found that her energy and work ethic greatly enhanced the minimal amount of time during which we worked on her consultancy. Above all, I was impressed with Leigh’s ability to showcase her integrity through her work. She would be a true asset for any company requiring a competent and complimentary advisor who creates meaningful work.
Leigh Wright is a self-motivated, driven professional with outstanding communication and people skills. Attentive to detail and attentive to opportunity, she's an able problem solver capable of partnering with diverse individuals and in multiple work contexts. Happy to recommend her most highly.
I first met Leigh a few years ago at an industry event. She has since become a sounding board for both larger culinary/ hospitality trends, as well as a personal advisor for my own (business') social media needs/ campaigns. Her writing is both relevant and entertaining while her sales and marketing experience are invaluable and insightful.