I've been in digital marketing and / or content development since 1999. Have held positions in content production / journalism, web design / UX, front-end development, project management, account management, digital strategy and business development at agencies including RAPP (Omnicom) and Bottle Rocket (Ogilvy / WPP). Have worked with over 20 Fortune 500 clients including McDonald’s, PepsiCo, Sony Pictures Entertainment, Intuit and Dell as well as early stage start-ups and mom and pop SMBs in B2B and B2C.
As the Founder and Chief Consultant at Mindtap Marketing and the Marketing Advisor to the North Texas Enterprise Center (NTEC), I use my experience and insatiable curiosity to help companies develop digital marketing strategies that achieve measurable, bottom-line goals.
I can answer questions about general marketing strategy (branding, positioning, personas, messaging, goal setting / KPIs), digital marketing strategy, inbound marketing, HubSpot, content marketing and their various components such as content / blogging, SEO, email marketing, paid media, social media, marketing automation, CRM, data / analytics) and marketing technology.
My experience advising startups at NTEC and doing business development as well as digital strategy has taught me to listen, ask the right questions and quickly formulate an approach / advice, as well as to know when a solid answer requires research or consultation with a niche specialist.