Brand strategist and integrated marketing pro. Retail & ecommerce focus. Lifestyle brands are my forte but love to help all B2C clients.
Writing for marketing, advertising and ecommerce requires special considerations to drive consumer awareness and conversion. Laurie is well-versed in this type of alphabet arranging.
Laurie has served as a brand strategy consultant to a variety of global consumer product companies. Examples include: Audi, Coca-Cola and Stella & Dot
Take your online brand (or omni-channel brand) to the next level with expert ecommerce marketing consulting. Laurie has experience in ecommerce marketing with brands like Benefit Cosmetics and Stella & Dot.
Integrated marketing is an approach to creating a unified and seamless experience for consumers to interact with the brand/enterprise; it attempts to meld all aspects of marketing communication such as advertising, sales promotion, public relations, direct marketing, and social media, through their respective mix of tactics, methods, channels, media, and activities, so that all work together as a unified force. It is a process designed to ensure that all messaging and communications strategies are consistent across all channels and are centered on the customer.