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LS

Larry Smith Strategic Marketing and Advanced Technology

New York City, NY

https://www.linkedin.com/in/lwsmith10011 I’m a full-stack revenue executive with proven performance, having founded 6 companies with two public market exits. I'm expert in marketing and technology with a strong bias toward innovation and development. Currently I consult on topics of digital transformation using business architecture focused on customer experience (CX), marketing, and product development with a heavy emphasis on IT and data architecture. Thematix: Digital transformation using business architecture. Consult on advanced technology including AI/cognitive computing, Industrial Internet of Things, Blockchain, Ontology and semantics. Live Idea: Strategic marketing and branding; new product development. THCG: Hybrid VC fund, Investment Bank, and…

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Start-Ups, Product/Service Development, Branding, Positioning, Business Models

Larry Smith • New York City, NY
Created 8 years ago in Business / Getting Started

Founded 6 companies with 2 public market exits. Broad knowledge base with 30 years actual experience.

Larry Smith New York City, NY

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Larry Smith

New York City, NY

https://www.linkedin.com/in/lwsmith10011
I’m a full-stack revenue executive with proven performance, having founded 6 companies with two public market exits. I'm expert in marketing and technology with a strong bias toward innovation and development. Currently I consult on topics of digital transformation using business architecture focused on customer experience (CX), marketing, and product development with a heavy emphasis on IT and data architecture.
Thematix: Digital transformation using business architecture. Consult on advanced technology including AI/cognitive computing, Industrial Internet of Things, Blockchain, Ontology and semantics.
Live Idea: Strategic marketing and branding; new product development.
THCG: Hybrid VC fund, Investment Bank, and incubator of technology and internet businesses
US Interactive: e-commerce, websites, online marketing

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Start-Ups, Product/Service Development, Branding, Positioning, Business Models

Founded 6 companies with 2 public market exits. Broad knowledge base with 30 years actual experience.

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Larry Smith answered

If I'm looking to create a mobile app for my startup, should I first hire a designer or a developer?

Designer first. You say you have a plan and wireframe, so can we assume you've talked to a dozen perfect customers (the exact type of person who will buy it)? If so, then you proabably are close to functional technical requirements. Giving an idea life by giving it a face gets your farther in the early stages when pitching for customers or investors.

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Larry Smith answered

How can I sell my app idea, and do I need to get it patented?

You can't sell an idea unless you are in the advertising agency business. Patents are a 5 year, $20,000 process, where at the end you might be able to license it. If you think you have a really powerful idea, you need to make it into an MVP (Minimum Viable Product). Go to few hackathons and recruit a crew.

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Member since December 2016