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Larry Brauner

Greater New York City Area

Develop online marketing solutions for startups and growth-oriented companies, which increase sales while reducing selling costs.

Recently created, managed and optimized search engine marketing programs that enabled SaaS tech startup iPostal1 to enroll sufficient paying subscribers to demonstrate its viability and dominate its category.

Internet marketing expertise includes: Search engine marketing, Google AdWords certification, sales funnel optimization, and content marketing.

Analytics expertise includes: Marketing & web analytics, customer acquisition & retention, market research, performance, and actuarial analysis.

Build and supervise technical teams. Vet & manage agencies & independent contractors.

$2.50/min

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19 Reviews

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Social Media Marketing Online Marketing Marketing Strategy Web Analytics Search Engine Optimization (SEO) Marketing Analytics Data Analysis Google Adwords Professional Search Engine Marketing (SEM) Customer Analysis

Answers 1
Reviews 19

Answers

Larry Brauner answered

Our SaaS product is ready, but do we launch with simple pricing (15-day trial, 1 plan) or do we do what our competitors do (freemium, 4 plans)?

The question itself suggests that to some extent you're thinking about your product as generic, which I'm sure it's not. If your product can meet some of your customer's needs better than competitor products, that's what matters.

Based on my experience, if you position your product accordingly, you could very well acquire subscribers without free trials or freemium plans. Why not get paid up front and offer a satisfaction guarantee?

I would start with one plan. It's easier to add plans than to drop them.

Please call and we'll brainstorm together.

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Reviews

Larry consistently conquered complex data-analysis problems, spearheaded many ventures into new computing solutions, while encouraging the growth and development of his staff.

Joseph Berman Source: LinkedIn

Larry is a valuable asset to our marketing group and provides rich, in-depth analysis on many different acquisition and retention campaigns that truly help us plan for future projects. He is intelligent, a pleasure to work with, and reliable. I have learned so much from him and his contributions to our organization have brought us to a higher level of strategic marketing efficiency.

Maureen McCormick Source: LinkedIn

Larry is the rare individual with outstanding conceptual and implementation abilities. His skill and creativity were integral to our success.

Larry Krauss Source: LinkedIn

The Man Has Skills. Larry has a deep abiding belief that social networking and marketing is the sustainable way to approach an online presence.

Bettie Williams Source: LinkedIn

Larry is a pleasure to work with, as he has a knack for explaining difficult concepts and has a vast wealth of knowledge and understanding that he is more than willing to share. He has been a great mentor to me, expanding my knowledge in SEO, Social Media and Content Marketing, as well as my general business acumen.

Brian Rosenstock Source: LinkedIn

Larry, is a great connection, an open networker who always accepts invites and would never spam or IDK you. If you need an email address it’s larrybrauner@yahoo.com

private private Source: LinkedIn

I worked with Larry at EMA for over 4 years. EMA conducted major projects for AT&T, CBS, HP, Scott, Visa, General Foods, General Mills. He was Chief IT at the time. Larry was incredibly gifted, both as a programmer and mathematician. His dedication to his work was legendary among the group of thought leaders and scientists that Eric recruited for his think tank. He was always accessible.

I came from the mainframe world to EMA with its DEC/IBM/Apple/Olivetti systems. It wasn't until I opened my own shop, that I truly appreciated his skills. The software that Larry developed for EMA was light years ahead of its time. The systems integration was flawless and allowed us interoperability across multiple platforms and operating systems. More important, it allowed all EMA users to maintain stringent controls on the quality of data and analyses; integral to the accuracy and predictability of EMA models or to any research.

Carmine L. Calabro Jr. Source: LinkedIn

I enjoy working with Larry - I'm impressed with his social media 'know-how' and his hard work and conscientiousness.

Ruth Dombroff Source: LinkedIn

Larry is without question my number one social media authority and I read and study his blog posts at every opportunity and he's always accurate and timely. I would highly recommend to anyone interested in social media to follow him.

Stephen G. Barr Source: LinkedIn

Larry is a highly competent business analyst whose ability to quickly grasp the most complex issues facing a company is a valuable asset. His expertise includes delving deeply to verify the integrity of data that will be the basis for measuring various aspects of business performance. During his years of experience in both the actuarial and marketing research fields, he acquired an extensive portfolio of mathematical, statistical and other analytical tools, which he draws upon to creatively design the most appropriate methodology for a particular project. Larry’s creativity is also evident in the manner in which he expeditiously resolves technical and other obstacles. He conveys project findings clearly and incisively, while also providing novel insights into the ways in which they can best be used to increase sales and profits.

Moshe Kravitz Source: LinkedIn

Larry Brauner is one of those rare people you hardly ever find in the workplace—an approachable genius. He can take the most complex information and simplify it so it’s easy to understand. His morality is as deep as his intellect, and you can trust anything he says.

He moves around the Internet as if it were his own neighborhood uncovering valuable resources that less accomplished professionals would probably overlook. He has a deep understanding of online social networking, marketing best practices, mathematics, statistics and the intricacies of business communication in an electronic world.

He's also hard working, has a great sense of humor and his knowledge is treasured by the hoards of people who have been fortunate enough to be on the receiving line of his advice and counsel.

Jack Goldenberg Source: LinkedIn

Member since August 2013