Authenticity in Modern Content

Created 11 years ago in Sales & Marketing / Growth Strategy

Today's most successful marketing campaigns are truly authentic, and typically never before seen in their uniqueness and alternative channel approach. Furthermore, content marketing is the only way to get to that point. Millennials simply will not engage with content unless it's authentic, and at my software and media co. (BWD inc.) we produce campaigns for our clients that are typically never within the bounds of a cookie-cutter-approach and usually appeal to the "weird" and "different" in all of us. Forget about "social engagement," what we strive for is immediate community evangelism of our client's products with especially young demo sets.