Accomplished marketing professional & entrepreneur with a broad range of experience – specializing in innovative, outside-the-box methods to drive revenue & grow brands. Landon co-founded InstaHype in Q1 of 2015 because Influencer Marketing is a logical extension of his consultancy’s offerings. As of May, he relocated to Denver to launch a live streaming music platform (Lfo.audio) with an amazing team based there. He believes “Business as usual won’t cause any industry to innovate quickly enough, so here’s to shaking things up!”
***Del Monte Foods – Social Media Research & Strategy Consulting: Del Monte Foods is a North American food production and distribution company headquartered in San Francisco, CA.
During the launch of their first national brand campaign in 10 years, Landon led a social listening campaign to monitor the impact of the campaign, subsequently consulting the brand team and agency partners on campaign iterations to ensure a fully-integrated approach.
***HeartStories – Brand Strategy & Launch Consulting: HeartStories is a recently launched, technology- driven organization based in Dallas, TX. They are in Beta testing of their mobile app, which is essentially a closed social media platform, providing women a practical way to connect with their core group of friends.
Landon worked directly with the founder to create the brand strategy and to help launch (PR, Media Relations, Social Media/Paid Ads, Influencer Marketing, etc.) at their inaugural event in February. Since the launch, Landon serves in a consulting role to refine the app, build the marketing team, grow the brand and also to help identify additional revenue streams such as licensing and brand partnerships.
***North Lake College – Market Research, Strategy & Marketing Consulting: North Lake College is a two-year public community college, serving the DFW area with its three campuses: North Campus in Coppell, South Campus in South Irving, and West Campus adjacent to DFW Airport.
Landon led the executive team through two phases of marketing research, ultimately creating an all- encompassing strategic plan (One per campus –North and South), and actionable marketing strategy – subsequently leading to increased enrollment as the primary objective.
￼￼Testimonial from Arthur James, Executive Dean:
￼“Landon was great to work with and was very knowledgeable about the process of building our brand. I
￼thoroughly enjoyed working with him and the commitment he gave to my project. ‘Landon is the real deal!’”
***￼Villa-O Restaurant – Internal Marketing Leadership: Mix. Mingle. Mangia. Located in Know Henderson area of Dallas, Villa-O is known for delicious, organic food, authentic Neapolitan pizzeria & their famous weekend brunch!
￼Villa-O was recently purchased by Culinaire International. After a few months of assessing the investment, they hired Landon to spearhead their rebranding, to create weekly specials to drive traffic and to ensure the very popular weekend brunch translates to mid-week traffic.
***Hielan Mgmt/Chili’s Grille & Bar – Internal Marketing Leadership: Hielan is a management company running 43 Chili’s Grille & Bar concepts in the Midwest & Southeast U.S.
￼Landon serves as Interim Marketing Director, optimizing current marketing efforts while launching additional revenue-building initiatives. While helping optimize traditional efforts (billboard, radio, LRM), Landon launched integrated marketing and sales campaigns in test markets, subsequently analyzing results then rolling them out across the country. One example is a local sales program built around the concept of “You Just Got Chili’d” (corporate sales initiative). He has also created replicable marketing packages, such as an “Anniversary Weekend Package” and their “Daddy/Daughter Night” package to drive mid-week traffic.
***Vintages Winery – Internal Marketing Leadership: Vintages is a small winery in Fort Collins, CO, currently raising funds for additional retail locations then franchising across the country.
￼Vintages hired Landon to spearhead their rebranding, to optimizes in-store sales strategies and to handle all outbound marketing communications including traditional, digital and local community buzz- building.
***Culinaire International – Marketing & Digital Strategy Consulting: Culinaire is a dining, catering and hospitality management company based in Dallas, TX.
￼Landon led all efforts consulting them on all things marketing, working directly with all consumer-facing brands (14 different restaurants around the country) on their overarching brand strategy and training the teams on the execution. Due to the minimal budget, the majority of the focus was on creating integrated digital brand strategies, training each team on the execution and helping them to measure success over time – ultimately leading to them obtaining budgets, personnel and other resources for future efforts.
Testimonial from David Wood, SVP of Marketing:
“Landon is a reliable, trusted resource for me. His grasp of digital and social media research and applied strategies,
and by extension, brand enhancement and increased revenues is unparalleled. Always upbeat, creative and "living the dream", Landon is fun to work with as he diligently pursues and achieves outstanding results.