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Kyle Chapman

Jacksonville, FL

I'm an expert in Conversion Rate Optimization & A/B split testing.

I've done work for companies such as Hewlett Packard, Expedia, The Boston Globe, Firestone Complete Auto-Care, Kobo Books and more...

I look forward to helping you improve your website & conversion rates!

$2.00/min

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Digital Marketing Online Marketing Marketing Strategy Landing Page Optimization Conversion Optimization A/B Testing Conversion Rate Optimization (CRO) Lead Generation Conversion Rate Optimisation Wireframes

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Conversion Rate Optimization: Turn Your Website's Visitors Into PAYING CUSTOMERS

Hi my name is Kyle Chapman and I'm the CEO/Founder of ConversionMarketingServices.com & I specialize in Conversion Rate Optimization and A/B Split Testing.

I've done conversion work for a lot of big name companies including Hewlett Packard, Expedia, The Boston Globe, Kobo Books, Firestone Complete Auto Care, and many more…

I also have a lot of experience working with various Direct Marketing companies in different industries.

I have years of experience in this field and have seen 1000s of tests.

I have experience with GA, Optimizely, VWO, Adobe Test and Target and some custom built A/B testing software.

Here at Conversion Marketing Services, we follow our proven optimization model: The AUDIT System. We use this to break down your website/landing page by evaluating it on the following criteria:

A: Appraisal, which equals Value - Apprehension
U: Usability
D: Data
I: Incentive
T: Traffic Sources

For more details, please visit: http://conversionmarketingservices.com/our-methodology/

I'd be more than happy to discuss anything related to Conversion Rate Optimization (CRO) or Landing Page Optimization (LPO) that can help you increase your sales & leads, including:

-Reviewing your page/site based on best practice
-A/B split testing strategy/setup
-Wireframes
-Design
-Development cycles
-QA
-Test data analysis

Simply schedule a call, and I look forward to helping you improve your site!

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Kyle Chapman answered

What exact data should I be looking at in analytics for improving conversion (revenue)?

Not to reiterate on what has already been mentioned, something I always look at is what is the user intention when they hit your site. Meaning, did they find your site through organic Google search? If so, what keywords are people using? If paid ads, where are the ads placed? What do the ads say?

Once that is determined, you need to manage the user thought sequence. There is some form of interest from the customer because they landed on your site. Any ad or keyword offers somewhat of a "promise" that your site will provide certain information. Are you delivering on that promise?

To analyze this, a lot of times you can see how a user flows through your site. Are they landing on the landing page, then they move to the "Product" page, then the "About" page? If so, your messaging might not be clear on the page they enter your site on - as they are seeing more information.

Also, look at what devices people are using. Are you getting high amounts of mobile/tablet traffic? If so, is your site user friendly on those platforms?

Hopefully this helped. If you have any specific questions, feel free to message me.

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Conversion Rate Optimization (CRO)

Conversion Optimization

Website Conversion

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Member since May 2016