Marketing strategist and hands-on execution. Storyteller, messaging expert, marketing plans, website feedback, customer insight. Targeted and practical. Analytical and creative. Startups, mid-size, and large companies.
With nearly two decades of marketing strategy and execution experience at startups, mid-size, and large organizations, my expertise lies in building a marketing foundation from scratch or enhancing existing marketing engines to deliver immediate and sustained results.
I have also had success in collaborating with product management and sales on roadmaps and customer feedback mechanisms so that the teams are aligned on launches, value-based messaging, and internal and external communications.
I have overhauled company positions and missions, which have been used by founders to secure funding and a unicorn club-level valuation. I have designed information maps, created storylines, and written entire websites as a VP and Director at startups. I have crafted PR pitches and got companies listed in the 'Top 100' of their categories in the press. I have also created marketing plans and programs, which have led to significant adoption rates by audiences.