Kiri Masters founded Bobsled Marketing, a highly regarded agency helping consumer brands to grow their Amazon & retail marketplace sales. Bobsled was acquired by another agency in 2022. Kiri became a thought leader in the Amazon and retail media space, authoring several books, contributing to Forbes’ retail section, hosting the Ecommerce Braintrust podcast, and speaking at industry events like the ANA Media Summit and eTail West. Today she shares her industry expertise in the retail space as well as how to establish yourself as a thought leader in order to bring in high quality clients that already align with your way of thinking.