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Kiri Masters Retail Media & Amazon, B2B Marketing

Atlanta

Kiri Masters founded Bobsled Marketing, a highly regarded agency helping consumer brands to grow their Amazon & retail marketplace sales. Bobsled was acquired by another agency in 2022. Kiri became a thought leader in the Amazon and retail media space, authoring several books, contributing to Forbes’ retail section, hosting the Ecommerce Braintrust podcast, and speaking at industry events like the ANA Media Summit and eTail West. Today she shares her industry expertise in the retail space as well as how to establish yourself as a thought leader in order to bring in high quality clients that already align with your way of…

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eCommerce

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Member since June 2016

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Kiri Masters

Atlanta

Kiri Masters founded Bobsled Marketing, a highly regarded agency helping consumer brands to grow their Amazon & retail marketplace sales. Bobsled was acquired by another agency in 2022.
Kiri became a thought leader in the Amazon and retail media space, authoring several books, contributing to Forbes’ retail section, hosting the Ecommerce Braintrust podcast, and speaking at industry events like the ANA Media Summit and eTail West.

Today she shares her industry expertise in the retail space as well as how to establish yourself as a thought leader in order to bring in high quality clients that already align with your way of thinking.

$6.67/min

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eCommerce Online Marketing Online Retail Amazon Retail Industry

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Becoming a Thought Leader in Your Industry

I started an agency in a field and industry I had no previous experience in. No network, no credibility. Through consistent effort (and many mistakes and false starts) I became a key thought leader in my industry within a few years, contributing to Forbes and being quoted regularly in the media. This credibility was a key source of leads for my agency which was then acquired in 2022.

Retail Media and Marketplaces

I'm the founder of a highly regarded agency in the retail media and marketplaces space, Bobsled Marketing. In 2022, Bobsled was acquired.

I have written 3 books about Amazon and Instacart, was the host of a weekly podcast about Amazon & ecommerce for 6 years, and have been writing posts for Forbes' Retail section since 2017.

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Member since June 2016