Kiri Masters is the founder & CEO of Bobsled Marketing, a digital agency that helps established consumer brands grow their Amazon sales channel. The 'Bobsled Team' is a fully remote team of 25 Amazon experts that manage the Amazon sales channel for 60 consumer brands. Founded in 2015, the company is renowned in the space for its thought leadership, experience-driven processes, and powerful results.
After a successful career as a commercial banker at JPMorgan Chase, Kiri launched her first e-commerce business on Amazon. Recognizing the enormous potential of the channel, Kiri built Bobsled Marketing in 2015 - a team of true Amazon experts that help mid-sized brands to grow on Amazon, Walmart, and Instacart.
Today, Kiri is a contributor to Forbes, where she writes a weekly column about Amazon from a brand's perspective. She hosts the Ecommerce Braintrust podcast, co-hosts the Amazon For CMOs podcast, and is the author of two books - The Amazon Expansion Plan and Amazon For CMOs.