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Expertise
MenuThinking About Omnichannel Loyalty? Personalization Is the Key!
Created 5 years ago in Business / Getting Started
I currently work at the software startup (now acquired by MasterCard) powering the Starbucks Rewards program. We've scaled the same loyalty technology to companies across verticals such as retail, consumer goods, restaurants, airlines, and hospitality.
Is your company thinking about launching or enhancing a loyalty program? Are you thinking about boosting brand loyalty without a formal loyalty program? I can help!
I'd be happy to talk through with you some of the trends in the loyalty marketing space and discuss best practices. With my experience selling loyalty technology to companies with unique needs and motivations, I'm confident I can provide the guidance you're looking for!
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Ken Paul
Boston, Ma
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Quota crusher, brand loyalty guru, and overall good guy. Lead generation and loyalty are my specialties. Former Voya, IHS Markit, and MasterCard
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