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Startup 101 for Founders (or Why You Need to Be in Business)
Created 2 years ago in Business / Getting Started

Do you have a business idea? If you don't you should. And when you do, this is the first conversation ever. Is you ideal a viable business? What are your assumptions? Have you thought about products/services? How would you deliver them (digitally, I hope)? What is your origin story? What does your brand stand for? What is your ICP (Ideal Client Profile)?
These questions and many more critical conversations are available to you even before you start investing your first $1 to your business idea.
es in the areas of strategic content, brand identity, business narrative, emerging technology. You will receive actionable insights best on leading industry practices.
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Ken Polotan
Washington, DC
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Innovative and impactful global Senior Executive Officer with success track in transforming traditional businesses into high-performing and agile digital organizations. Collaborates with CxOs in helping design, co-create and deliver on their digital innovation journeys. Demonstrated history of client success in delivering targeted business outcomes. Skilled in Investor Relations, Go-to-Market Strategy, Digital Growth and Innovation, Executive Leadership, and Entrepreneurship. Thought leader, facilitator, conference speaker and writer. Passionate about culture as strategic advantage.
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