Founded Faction Associates, a strategy agency. Formerly Business Design at Fjord, Business Analysis at S&P Capital IQ. SXSW speaker on Nudge Theory. Advises on market strategy, product strategy, and user experience research.
I've worked with emerging e-commerce brands. I unify their site performance, internal processes, back-end systems, and customer data to create a unified view of their customer journeys, from discovery to repeat purchase.
I can chat to you about editorial content, brand positioning, marketing and customer acquisition strategy.
I can teach you to combine ethnographic surveys and primary research with solid industry intelligence, in order to generate user experience insights. I can walk you through using those insights to develop stakeholder consensus, create a product or service, and track and measure success.