Disciplines include digital analytics, remarketing, pay per click advertising (PPC), search engine optimisation (SEO), campaign planning and retention marketing.
Developed the popular Analytics URL Builder: http://AnalyticsURLBuilder.com
Moderated the Web Analytics roundtable at eConsultancy Digital Cream Dubai 2011: http://econsultancy.com/uk/events/digital-cream-dubai-2011
Certified Web Analyst and Google Analytics Qualified Individual.
Experienced in various tools including: Google Analytics, Adobe Analytics/Omniture SiteCatalyst, Omniture DataWarehouse, Omniture Discover, Webtrends Analytics, HBX SiteCatalyst, Tableau, Business Objects, Cognos, Microsoft Excel.