Former Partner and Head of Strategy, Corporate Development & Brand at Virgin Group; Head of Asia Pacific at Virgin; Co-founder of NZ's leading trades marketplace; 9 years at Bain & Co
I led Virgin Group's brand team, developing the groups brand strategy and brand purpose, and providing advice to the 60 Virgin branded companies around the world.
I can help guide you though a process to come up with a irresistible brand identify and name.
I led strategy for Virgin Group, Richard Branson's family office, for 5 years. Prior to that I spent 9 years providing strategic guidance and support to CEO's and senior management with the global management consultancy, Bain and Company.
I can help you develop a clear strategy for your business, focus on where you can win, and communicate it clearly to your employees, investors and customers.
You should look at creating one brand for your holding company, and build your companies identify (including your employer brand identify around this). It sounds like you need to keep several sub-brands running, and think about how they can come together in a coherent house of brands.
The fewer brands you have, the more resources you can put into each one, so the threshold for adding a brand should be high.
I co-founded what grew to become New Zealand's leading marketplace for homeowners finding tradespeople.
I would suggest checking whether the market you are serving is sufficiently big enough, and whether buyer and sellers currently have problems connecting which your marketplace can help address.
There are many many more questions to be answered, but these are a good start. I would be happy to discuss further.