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Expertise
MenuShopper Marketing and Brand Development
Created 6 years ago in Sales & Marketing / Branding
- Promotion and trade strategy development, ensuring quick, intelligent, and informed decisions for brand and customer teams.
- Passionately led and motivated cross functional category sales team, efficiently and effectively delivering exceptional results.
- Successfully served as subject matter expert and voice of customer to drive short and long term business plan development.
- Develop national strategic direction, assess business dynamics, product cost development, profit protection, and creative corrective action plans to address any gaps to national targets.
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Kari Klingerman
Bentonville, AR
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I have a deep understanding of how to sell, negotiate, and partner with Walmart and other key retailers across all channels of trade. I have developed or advised on over 200 Line Reviews for Walmart. I have the unique combination of having incredible success as a Fortune 500 top tier executive sales director and of advising small companies on how to grow their top line sales and bottom line profits. Proven outstanding results leading cross-functional teams and small companies through the development and execution of sales strategies, presentations, and the development of creative solutions. Key Strengths: - Outstanding communication polished customer-facing negotiation and interpersonal skills, a strategic thinker with a pioneer mindset leading to the achievement of bottom-line results while building collaborative partnerships within customer leadership. - Dynamic, high energy and driven professional with solid qualifications in strategic planning and implementation, budgeting and sales forecasting, market analysis and penetration, marketing concepts, and identifying and capitalizing on sales opportunities. - Exceeding expectations in category management initiatives through aggressive evolution of the function, thought leadership, new item launches, modular development, turning insights into action and driving exponential mutual market share growth. - Responsible for delivering sales growth targets on the national and customer level through the integration of marketing, sales planning, retail execution, category management, shopper marketing, manufacturing, supply chain, finance and trade marketing leadership. ADDITIONAL EXPERTISE AS FOLLOWS Strategy Development Profit Optimization Sales Leadership Win - Win Negotiation Strategic Influencing Sales Organization Development Omni Channel Trade Marketing Route-to-Market Category Management/Advisor P&L Responsibility
Reviews (1)
First of all, Kari was very approachable and nice. Secondly, her insights were spot on, with concrete feedback and actionable advices. It was way better than I've expected. Totally worth it.
Source: Clarity Ionut Vlad Jan 21, 2020the startups.com platform
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