Parent, Educator, and Entrepreneurial Geek—excited about how technology is changing the world! Data is my driver, mobile is my tool, and education my voice. Founder, Great Gifts From Colorado, ProcessingTec, and 21st Century Education.
K-12 US educational market is changing, more educational technology is needed in the classroom because of the mandated common core standard. There is real opportunity for Edtech startups that understand the state common core standards and how to change their content to meet the demands of the standards.
21Edu's, product 21Teach aligns mobile apps to common core standards, the product consists of over 600 aligned apps. I have taught Pre-Service Teachers how to develop standards based multi-disciplinary lesson plans that utilize technology. I have been following the common core standards since 2007, and attended SIIA meetings where PARCC and Smarter presented testing methods.
US K-12 Education system is based on local control making it difficult for edtech startups to market effectively. By developing a State based strategy, edtech startups can target customers more effective through social media channels, email, and conferences to reach maximum traction and revenue.
I have developed a database that contains state by state analysis of key indicators of US K-12 Education: Population (students, teachers, administrators, parents), institutions, funding, and technology usage. I have been looking how individual states education systems function for 6 years, to determine viable targets for products.