Marketing Stack Optimization

Karen is an outstanding individual with an amazing work ethic. She took care in understanding the needs of all internal constituencies and inspired others to press themselves beyond their own capabilities, towards synergistic goals. Karen has impeccable character and strategic vision beyond her responsibilities at RP. Karen is someone that is willing to roll up her sleeves to get the job done but is equally talented in prioritizing and keeping people focused on the big picture. Karen is a joy to work with in every way, professional, sharp, on the ball and fun!

Karen was a pleasure to work with. Every project that we collaborated on went well, and she often went above and beyond to make sure that progress was made. On a personal and professional level, I would work with her again, any day.

From the moment that I met Karen, I was impressed. She galvanized a mighty team of marketing and creative resources into action on a number of high value, revenue driving projects. She is great at leading valuable brainstorming sessions. Her prowess doesn't end at great ideas though, Karen is great at taking raw ideas and turning them into a multi-phase Marketing plan for the organization.

Karen's most noticeable projects included: a multi-phase revamp of our website to bring it up-to-date and also tackle some key usability issues, creation of a lead automation program for all lead sources which increased the quality of leads to our inside sales team, several national events to launch new projects and reach new markets, and complete overhaul of PPC and SEO for our two primary web properties. Karen also managed day to day projects related to email, web, ad campaigns, thought leadership, events, and much more.

One of the most noticeable differences between Karen and other Marketing Directors is that she has a wide breadth of Marketing knowledge. She is able to provide high-level overviews and actionable plans but also can easily dive down into the details of a specific project or task. As a direct report, this was key to allow me to quickly discuss the details of a project and receive relevant and useful direction.

In addition to her knowledge, skills and experience, Karen brings a warmth and compassion to her teams. As a direct report to Karen, I always knew that she was a person that I could take any concern or idea. Her leadership fostered an open and compassionate team that was a pleasure to work on.

I would work for Karen anytime and would consider her my top choice in any employment decision.

If you want to do email marketing right, hire Karen. I had the pleasure of working as Karen's colleague at Return Path for several years. She is super smart, has a marketing brain that helps you create programs with meaningful results and impact. Her incredibly positive attitude and ability to balance multiple priorities simultaneously and successfully is a strong and hard to find skillset. Anyone can tell you the best practice, however, Karen makes things happen!

It has been an absolute pleasure to work with Karen over the past 3 years. Her insight and experience has been a shining light for the Marketing department at Return Path guiding the entire team forward. She's not afraid to take action, but always that action is based on insightful and diligent research. She asks the right questions to get at the root of the business need and uses her wealth of experience to guide the team to the correct outcome.

Personally I have grown tremendously working both beside and more recently directly reporting to Karen. She is a fantastic leader and mentor and I envy anyone who is provided the opportunity to work for or with Karen in the future.

Karen worked in Marketing at Return Path in a variety of roles. She started with us as a mat leave replacement and that quickly turned into a permanent assignment.

Karen's work is thorough and detail-oriented. When she was in a field sales support role she worked closely with her key stakeholders to ensure alignment on objectives and outcomes.

Most recently, Karen was responsible for Demand Generation and Creative. Karen was an enthusiastic member of the team, always on top of planning for the next series of events and initiatives to support the business.

Karen is a talented marketer with a bright future ahead!

Working with Karen McFarlane was a true pleasure. She was a strategic partner for everyone on the Return Path marketing team, driving key prospecting activities that resulted in quality leads and increased revenue. Karen has innovative ideas and is intelligent about marketing -- she raised her own performance bar, increased visibility of Return Path and she showed me time and again that she could be counted on to get things done.

Karen is creative and inventive in the design and implementation of demand generation programs. She carefully considers the strategic needs of an initiative, and has the ability to manage the tactical execution flawlessly. A real asset to the business.

Karen is a hard worker who delivers outstanding value. She is an outstanding thinker who is an out-of-the-box analyst with a remarkable gift for problem solving. I would recommend Karen without hesitation to anyone looking for a business consultant or marketing expert. Karen has a real knack for growing businesses and I hire her anytime I need help in a specific area.

Working with Karen is as much a professional experience as well as a learning opportunity. Karen is a partner with expert knowledge, who always delivers to impact the bottom line.