Global Director of Deliverability at Mapp, 20 year email industry expert, founder Direct Deliverability
Karen has 20 years experience in the email industry. Most recently, she was the global director of deliverability for a large multi-channel marketing platform. She worked in network abuse and compliance before moving into deliverability in 2008. Since then, she has worked with customers ranging from small businesses to large enterprises with over 100 business units on issues ranging from strategic marketing plan development to infrastructure to spam folder remediation.
Karen weighs the reputation factors that come up and speaks directly about the most likely outcomes from any strategic email marketing decision a company makes.