Judy Curtis runs SIPR, a strategic public relations agency specialized in PR launches, media campaigns, and communication services for technology and life sciences companies.
In business--and PR-- good results depend on trust. For your launch, media outreach is more than distributing a press release to the greatest number of media outlets. Let's talk about the ways you can engage the people you need to reach: those who benefit most from knowing what you are offering.
I help introduce companies and their products to a wide variety of media outlets, influencers, and networks. Let's talk together about how to increase your visibility, and drive interest for your products, company and brand.
Relations with industry analysts are important to the overall strategy for start-up and emerging technology companies. They are influencers and advisers: an analyst's perspective on your market can be strategic in scoping out trends, sizing up the competition, and in understanding market size. We advise devoting time to analyst relations to discuss industry issues, and to gain valuable information about potential partners, customers, sales channel opportunities.