Joy McCarthy Owner, Founder at Joyous Health

Entrepreneur with significant experience in service-based industries (F&B, Hospitality, Health & Wellness, Advertising & Marketing). Successful ownership and management of large alternative operations. Business development, marketing strategies, coaching, and interim directorship. Startup management.Production: eco textile, socially responsible production, organic standards. Management experience in the Health, Wellness and Hospitality industry with a focus on sustainable practices and education. Community oriented with attention to alternative, holistic practices. Consulting in crisis and transitional management, marketing, communication. Specialties: Facilitating understanding and exchange between traditional and alternative positions. Transitioning to sustainable processes and technologies.

Allie has spent the last decade creating, launching, and scaling fun-centric global programs for brands; whipping up their humorous branding and advertising campaigns, and making sure every touchpoint of the customer experience is unforgettable, unconventional, and most importantly, un-boring. Rooted in the power of fun and the potency of humor, her agency—Obedient—believes that traditional marketing is dead, and invites brands of all sizes and at all stages to join them in dancing on its grave. She would never brag that her work has been published in places like: Adweek, The New York Times, VICE, Vogue, Esquire, New York Magazine, and GOOP, but this is a bio, so she’ll make an exception. In addition to her client work—brands like Blue Bunny, Native, Choice Organics, Clif Bar, Alleyoop, and The Dallas Cowboys—she cohosts a trio of business and comedy podcasts: Can They Brand That? a video brainstorming show where they pick a brand, set the clock for 20-minutes and ideate as many creative ideas as they can, Brandsplaining—a business-casual podcast, and Fangasm—a comedy podcast reading steamy, pop-culture fanfic (Think: Marvel, Schitt's Creek, The Office, Harry Potter, Star Wars, etc.) that was ranked top comedy podcast by Buzzfeed and Apple Podcasts. At the end of the day, Allie lives to prove that you don’t need to prey on the fears of your consumers to make the kill. Instead? Excite them to death. RIP, your sad sales and long live fun. ;) And yeah, friends, they do it all: strategy, messaging, and design—online, offline, crossing the line, you name it. At the end of the day, every evil genius on their team lives to prove that you don’t need to prey on the fears of your consumers to make the kill. Instead? Excite them to death. RIP, your sad sales and long live fun. ;)

healthy food blogger, goal setter, quote fanatic, photographer, grocery store lover, dancer, yogi, stand up paddler, health and wellness advocate, UT Alumni, IIN graduate. @createwithkla createwithkla.wordpress.com