Started a passion-product business relying on my local environment - a small town in the Mid-West. Business can be done anywhere. Understand your SWOT analysis. Consistently Ranked for the main keyword in my niche 4 years in a row, which sparked at least 8 other competitors, 3 of which are still around. Have not taken a single long term or short term loan, and started with $3,000 4 years ago, and have done over $70,000 in sales year to date (Jan-Oct 2023). Currently Expanding into many more related products - I failed at launching 2 unrelated products, but learned a lot along the way. Currently using my SEO skills to expand into digital media and managing a team of professionals to make it a reality. With the right mind set and attitude, you can achieve anything. I'm just a few steps ahead of you, no crazy gimmicks or promises, just simple, sound, easy to understand business advice.