Domain Name Acquisition

Created 12 years ago in Business / Getting Started

Best to start with an analogy ...

When you buy a home, you employ a real estate agent, right? That person researches available properties for you, summarizes the local market conditions, guides you on a tour through each property, answers questions, evaluates prices, points out problems, assists with inspections and due diligence, negotiates the sale price on your behalf, and helps monitor payment and transfer of the property. This person saves you time, provides critical expertise, keeps things safe, and saves you money.

I do that for domain names.

Unless you've bought dozens of homes / domains and are familiar with the neighborhood / domain market, buying a house / domain without an agent is usually unwise. And you'd be even worse off if you mistake the seller's agent for someone who represents your interests.

As a broker, I ONLY represent buyers. Conflict of interest would undermine my reputation. Unlike most brokers within the domain industry (who work for the seller), my incentive is to reduce buyer costs.

Most people (unfortunately) buy their domain without even thinking about asking for domain advice. More often than not, I see people purchase the wrong thing or else pay more than they should. And all too frequently, a company or person hoping to buy a domain pays extra for advice from the seller's agent, believing that they are getting unbiased help with their purchase!

Don't be that person! Why not talk to a specialist first?