I help companies, founders, and executives earn credible media exposure in Brazil and across LATAM by shaping stronger narratives, sharper story angles, and pitches journalists actually want to cover.
As a former journalist and senior communications strategist with 25+ years across major Brazilian media, Siemens, agencies, and independent consulting, I understand both sides of the table: what companies want to say and what journalists will actually find relevant, timely, and credible.
I bring practical local insight, sharper positioning, and a more credible way to communicate in complex or regulated environments in Brazil.
I’ve helped position executives, shape corporate narratives, support launches, and strengthen reputations in sectors such as technology, infrastructure, healthcare, energy, agribusiness, and other regulated markets. My experience includes helping clients earn visibility in outlets such as Valor Econômico, O Estado de S. Paulo, Folha de S.Paulo, Exame, O Globo, Bloomberg, Deutsche Welle, Financial Times, Miami Herald, CNBC, CBN, and many other business, trade, and mainstream media outlets.
I can also be a trusted local partner for companies that need more than visibility. In some cases, the right approach is proactive promotion; in others, it is a more discreet, low-profile, and carefully managed communications strategy. I have experience supporting sensitive situations involving crisis management, compliance matters, M&A, executive positioning, and off-the-record or relationship-based media interactions where judgment, seniority, and confidentiality matter.
For foreign companies entering Brazil, I can also help structure the first steps of a communications approach: refining priorities, identifying the right local partners, shaping messaging for a complex media environment, and building a more credible foundation for both public positioning and strategic relationship-building.
I can help you refine your story angle, improve your media pitch, adapt your narrative to the Brazilian market, prepare for top-tier media conversations, and understand how to approach journalists more strategically and credibly. This is especially useful for foreign companies, founders, consultants, and executives who want to enter Brazil or strengthen their positioning in the region.
My approach is strategic, journalistic, and honest. I do not promise magic placements. I help you build a story that has a better chance of being taken seriously.
We can talk in English, Spanish, or Portuguese.
