More than 30 yrs executive experience in Pharma market, where I have held different responsibilities as head of Finance, Sales, Marketing, Business Units, Market Access, Customer Strategy.
I have worked in Spain and participated in may commercial and access teams covering Global and Europe & Canada geographies. I also has been responsible for elaborating a Strategic Plan for Europe.
I have managed a variety of therapeutical areas, having launched more than 25 products,
I have sales, marketing, and market access experience in primary care areas like diabetes, lipids, hypertension, respiratory, osteoporosis, pain, migraine, derma; hospital and specialty areas like anti-infective, HIV, Hepatitis C, immunology; and oncology.
I have participated in European and Global Committees for Market Access, Sales, Marketing, e-Marketing and six sigma implementation. I have had exposure to pharma markets across Europe & Canada.
I have been in charge of e-marketing strategy development function, including the management of health care professional and population portals.
I have created and developed the business development function in Spain, that reported to me during its first 3 years.
I have participated in pharma industry association committees, and I have represented my Company voice in external professional events. I belong to the Spanish Association of Health Care Directors and to the Spanish Association of Hospital Pharmacists.
I have experience in a variety of objective setting, appraisal, and reward system used during this time, that are among the best in the industry and in the forefront of leading human resources systems.
I have participated and led the effort un Spain of several change management efforts during this period of time.
