$1.67/min

Shift the Funnel

(5)
Created 11 years ago in Sales & Marketing / Growth Strategy

This course is for existing business trying to maximize efficiency given scarce resources.

There is a conventional image of the conversion funnel, that is completely wrong. In this course I'll help you shift the mental image of the funnel inward. This new model takes a holistic look at the conversion funnel. I'll explain why you are focusing on the wrong KPI, and will work with you to refocus your resources to improve what matters most: revenue.

This call will take at least an hour, since we will first cover theory, then move to your specific application where I will help you strategize tactical next steps. I am happy to blend (theory/tactics) the call based on your expertise of growth analytics.

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