Pitch Decks - Traction Slides: How to Build FOMO When You’re Brand New

Created 7 years ago in Funding / Venture Capital

One of the most common questions I hear from startups seeking angel funding is how to show traction “when there isn’t any.”

The truth is, “traction” is really just a euphemism for “give me FOMO by showing me that people care about your product.”

FOMO: Fear of missing out.

You don’t have to have 100k users (or even 1000 or even any!) to excite a prospective investor. There are all kinds of ways to show this, even with a limited (or imminent) product release.

I’ve designed hundreds of fundraising pitch decks, and the traction slides are often the place where the storytelling arc of the deck is both the most vulnerable but also the greatest opportunity to “wow”.

But with good data and even a handful of excited users or user prospects, it’s very doable to address traction objections from would-be investors.