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Joey Held Content & Social Media, Writing, Voiceovers

Austin, TX

Content and Social Strategist. Let's get you to the next level. Author of "Short Stories for Short Attention Spans" and host of "The Good Stuff and The Noise" podcast, presented by INK Communications Co.

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Social Media Marketing

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Member since December 2017

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Joey Held

Austin, TX

Content and Social Strategist. Let's get you to the next level. Author of "Short Stories for Short Attention Spans" and host of "The Good Stuff and The Noise" podcast, presented by INK Communications Co.

$1.67/min

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How Social Media Marketing Can Take You to the Next Level

With more than seven years of experience in social media marketing, I can help with any level of digital strategy. Learn how to maximize your online ads, run killer campaigns, or even get started from scratch. Let's chat!

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Your business may be doing just fine, but what if you could take things to the next level? I'll teach you how to create a killer podcast, including branding decisions, the best audio equipment and production tools for your goals, and how to ensure your guests fit your business objectives.

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Joey Held answered

How to effectively advertise on Facebook or Instagram?

This depends on the type of audience you're targeting, but I have three general pieces of advice.

1. Test Your Content. No one has a magic bullet that works 100 percent of the time, but if you do A/B testing with your content (this should happen on all marketing efforts, not just Facebook or Instagram), you'll succeed more often than not. Run the same copy with two different images. Take the same engaging video for two posts, but ask a question in one and give a call-to-action in the other. Look at your analytics to see which one is working better and put more resources behind that.
2. Utilize Instagram Stories. They're an easy way to engage with people outside of your followers, even if you don't put any money behind it. And if you DO put money in your stories, you can effectively link to a product or service right there in your story (you can do that without paying if you have at least 10,000 followers already). Pro tip: Write several relevant hashtags but hide them behind a gif or emoji. People will still be able to access your content via those hashtags, but your image won't be covered with text.
3. Keep your brand voice. So often I'll see a brand that's fun and jovial on their posts, but then their ads read as stiffly as a ventriloquist's dummy. This is your chance to get your work out in front of a wider audience, but don't lose what makes you unique.

Hope that helps – best of luck! Happy to answer any additional questions.

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Joey Held answered

My IG has 40,000 Followers. I charge businesses $10 a post and guarantee 5,000 reach the first day. Demand is high. Should I charge more?

I think you can be charging much more than you are, but if you're working with smaller businesses then maybe that budget is more reasonable.

Why not offer some kind of tiered option? A post is $15, highlights are $10, but if you get both they're $20—something like that. If you other avenues to distribute your news (like a newsletter, for example), you can add additional packages.

I also think 3:1 is too many ads but if your audience is still engaging and there isn't a noticeable dropoff, that's not too bad.

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