As someone who currently runs ads for 7 figure Amazon products, I want to help you to optimize your Amazon ads to their full potential.
In addition to regular Sponsored Product ads through seller central, we can also talk about AMS ads (Headline Search and Product Display).
Example Amazon PPC Topics Include:
- Keyword discovery (how to find relevant search terms for your product)
- Keyword match types (how to use exact, phrase and broach match, as well as auto campaigns)
- Campaign optimization (search term report analysis, campaign structure, bid adjustments)
- Product listing optimizations (title and description copywriting, keyword indexing, review collection)
In addition to Amazon, I also work with Google AdWords to drive sales to private websites.
Example Google AdWords Topics Include:
- Google Shopping Campaign setup (product feeds, merchant centre, campaign structure)
- Google Shopping Optimization (branded vs generic strategy, search terms, bid adjustments
- AdWords Search Text campaign setup & optimization
- Google Dynamic Remarketing setup