Any Industry; Any Function; Any Kind of Operation. Lean is about process management, and all work is a process. Whether you're involved in a start-up (a process), a for-profit entity or a non-profit entity, or even a charity, know that you can benefit from going about your business with this 21st century management technology. The opportunity to succeed tremendously by using this way of managing as a strategic lever still exists. But it won't last so call me now to find out how you can be "The Toyota" (read #1 dominant player) of your industry.