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Expertise

$4.17/min

Value Propositions

New Arrival

Created 12 years ago in Technology / Mobile

Marketing efforts can produce amazing results, driving people to your website, generating leads, etc.

But, marketing stuff often does not translate to face-to-face selling situations for larger, more complex offerings. So, I encourage you to restate your value propositions by adopting the buyer's perspective. Start with understanding your customer's business initiatives, how they measure success, and then link your offerings to those. Doing a 180 degree on value props will transform your results.

Jim Heffernan

Greater St. Louis Area
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My career has always focused on getting new companies and product lines off the ground. I joined a hot tech start up at age 25 and bought a small (25 people) business at age 30 and then launched a new business inside a Fortune 500 company at age 45. Regardless of the situation, I was so passionate about what I offered that it was hard to understand why others weren't just as excited and jumping on board. I learned to shift my focus to the customer's business and then align my offering to help them achieve success. What am I passionate about today? I help entrepreneurs and companies who MUST effectively engage decision makers. Getting the appointment, structuring the conversation, and getting asked back. Plain and simple...getting comfortable engaging others.

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