Executive editor and founder of Spot Check Editorial, Editor-in-Chief at Fieldstone Publishing, experienced marketer. Always welcoming new connections and great book recommendations!
Content is king, and unfortunately not everyone has a professional writer on staff. If you're asking busy executives, salespeople, research scientists, or engineers to write your marketing copy, you probably already recognize the problem. That's where I can help. I specialize in communicating complex or technical products in plain English, using content that turns readers into followers and customers.
I've managed Google AdWords campaigns of all sizes, with budgets ranging from $300 to $120,000 per year. For my biggest client's campaign, I increased click-thrus by 540%, upped their conversion rate by 75%, and reduced cost-per-conversion by 20%—and I learned a lot in the process. I'm happy to share my expertise with you!
After years of feeling undervalued at a full-time job that wasn't a great fit, I finally "leveled up" my career and started my own business. In Year 1, I exceeded my old salary in less than 9 months working remotely only about 20 hours per week on projects that matter to me—a serious upgrade! The biggest secret is that there is no secret. I'm happy to offer advice, share my experiences, and recommend resources to people interested in taking take their careers to the next level.