Tech Nerd @ Adobe. Entrepreneur. Founder of AudienceDNA; Angel Investor (8 tech startups); Mentor. Former Disney/Marvel & Ancestry product enabler.
Also: Chef, food security and sustainability activist
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Interested in a better way to integrate Agile into your workplace across multiple vendors and agency partners? My, proven approach to Agile transformation balances a trifecta of agile methodologies, atomic design principles, and business KPIs. I create a cohesive, collaborative environment by leveraging the very best aspects of technology and design teams and map them directly to your business objectives in order to enable an Agile methodology that can be successfully implemented in a more complex.
-Responsible for Agile transformation for leading global technology and media companies. -Methodologies/frameworks implemented: Agile, SCRUM, Scaled, XP, Kanban, Atomic Design, OKRs. -Successful transformations include implementing across both technology and creative teams.
With a deep strength in marketing technologies and marketing cloud implementations and coordination (Adobe, Salesforce, Microsoft, and Sitecore) for products within suites such as CMS, CRM, DAM, Analytics, I can help you through recommending the most appropriate, scalable MarTech stack and infrastructure for your company. Let’s make sure we build your solutions the right way - based on business KPIs, the strength of your team(s), and with ruthless prioritization.
I've built solutions for clients such as Disney, Nike, Hearst, Sargento, Chipotle, Magic Bullet, and several exited start-ups to solve for complex business growth objectives.
If you're like most companies, the adoption of GDPR was confusing and expensive. Now that CCPA (California's policy) will go into effect Jan 1, 2020, let me help you get started with developing a smart strategy that will win over your legal team and boost customer confidence. Let's get ahead of this together.
Pick up any publication or read any of the top thought leaders in the space and you know that personalization is King. How do you develop your smart audience strategy, keeping an eye on public privacy policies like CCPA and GDPR, and test appropriately? I've guided literally hundreds of companies through audience and data strategies - growing businesses by exponential amounts. Let me help you develop the correct methods.
