Communications Director at Command Partners - Builds, runs and promotes successful crowdfunding campaigns from the ground up and manages a team of crowdfunding marketing experts.
I help entrepreneurs build and promote Kickstarter, Indiegogo and other crowdfunding campaigns. Over the past three years, I've helped Command Partners, the top crowdfunding marketing agency, raise over $25,000,000 in funding for their clients.
I design, implement, and manage all public relations campaigns for clients across a wide variety of industries including technology, fashion, product design and more. My clients can be found in Mashable, WIRED, TechCrunch, Fast Company, CNet, Forbes, The Verge, AOL Tech, Inc., The Huffington Post and many more of the world's leading publications.
As others would agree, reaching out well before would be ideal. It takes time to build relationships, but if you're reaching out to a bunch of journalists, here are some tips:
- Make a Twitter list with all of the contacts on your media list where you can skim the feed once or twice per day. Engage with these journalists- retweet their content, leave a reply, answer any questions they ask, etc. The more often you engage with them, the more likely your name is to stick out when you reach out and pitch them! Here is a GREAT article about building relationships with journalists with a 6-week plan: http://spinsucks.com/communication/media-relations-done-well/
- Be sure to craft a compelling pitch to accompany your press release- it should be a teaser of the release so the journalist can decide whether or not they want to read more.
- It's also a great idea to craft another pitch and press release for the day you launch. At that point, anyone who has written about your project will have the chance to update their readers.
I hope this helps, and best of luck with your campaign!
To give you some background on my experience, I've helped crowdfunding campaigns raise over $50M over the past 3 and a half years, and I have great experience in presenting the teams behind these projects.
Campaigners who work in teams raise over 3 times as many funds as campaigners who choose to work alone, so it's important to position your team correctly when putting your campaign in front of the crowdfunding community. I would ask everyone on the team the following questions and craft their bios based on their answers:
- Who are you, and how are you connected to the project?
- What problem(s) are you trying to solve with your research and findings?
- How will it make a difference in people’s lives?
- What was your "ah-ha" moment that inspired you to do this research?
I also recommend creating an eye-catching graphic for the campaign page that includes each team member's bio, headshot and other fun facts or data.
Hope this helps!
Jessica gave us great feedback on our PR research.
Jessica provided us great value in her answers to our questions. Thanks Jessica.
Found Jessica's input very helpful in a number of regards. Would recommend her consultation on launching a product or non profit via a CF campaign.
Jessica has experience on crowdfunding and gave me advice on how to work on my crowdfunding.
I have had Jessica in my Marketing Research, Marketing Strategy Capstone, and Strategic Management Capstone course, so I know her well. She has participated in team projects and both individual and team presentations on Marketing Research Surveys, Marketing Strategy, and Global Business Strategy. These projects required analytical thinking, team management skills, and problem solving under duress while meeting hard deadlines. She is a natural leader and served as team leader in conducting a survey in Marketing Research, led her team in a competitive marketing simulation in Marketing Strategy, and lead her team in Strategic Management in analyzing an industry, a specific business in it, and developing a strategic plan for that business. These realistic projects involved a variety of skills and abilities and provided hands-on learning at an accelerated pace.
i believe Jessica would be a great addition and asset to any business team.