Jesse Hurwitz is an accomplished business leader in the mobile industry. He is currently Senior Director Of Monetization and User Acquisition at Jump Ramp Games. Jesse oversees all monetization products including Ad serving, RTB, Parallel Bidding, and 3rd party network demand. During his time at Jump Ramp he has overseen the build out of their custom built ad solution brining in a mix of rewardable, playable and brand video. This platform has been focused on optimizing yield at both the user and session level providing a customized playlist of advertising to the proper user cohort. Previously, Mr. Hurwitz has held roles at several top ad technology companies including Facebook, Google, and Admeld and Aol