Creative Content

Jonathan Smith

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I am a Canadian who was partially raised in Africa. A Canafrican if you will. I guess that makes me a little different than most. Different experiences. Different Awards. Different perspectives. After any sort of time in advertising it’s easy to see that being different is the point. That’s how any creative agency hopes to make a difference for their clients out there. Accepting the idea that everyone in our world is beautifully odd, is the first and natural step to doing different differently. That's how we disrupt each day to make it different and exciting. So yes, I’m married to the idea of doing things a little different. Heart, mind & soul. That’s because I’m inherently different. Probably just like you.