Built a revenue generating startup from scratch, leveraging LinkedIn's Ad platform to compete successfully against large competitor with $80mn funding. Previously guest lectured on User Acquisition at General Assembly.
I've built up RiseHigh.co from scratch and have turned it into a revenue generating business within 12 months, whilst competing against a very well-funded market leader (Hired.com) with $80mn in funding.
Much of our success in competing against a well-funded competitor as a bootstrapped challenger is down to leveraging LinkedIn's advertising platform, which I believe currently delivers a far superior ROI to B2B startups relative to all other paid channels (e.g. AdWords, Facebook etc.).
Put simple: I believe LinkedIn Ads is the most cost effective way for startups selling B2B to acquire users in 2017. I want to pass on my knowledge in particular to other early stage startups.
Here are some examples of things I can help you with in under 20 minutes:
- Set up your first LinkedIn campaigns
- Device meaningful A/B tests
- Optimise your existing campaigns
- Automate your LinkedIn ad management via Adstage
I come from a user acquisition background and am familiar with other marketing platforms too - but I want to focus just on LinkedIn Ads as this is the platform I have personally seen the best ROI on and believe in most.