Digital Marketing Manager at Global Technology Distributor. Creative Director at Make Magic Media.
I have 10 years experience designing, assembling and managing email marketing communications for: new product sales, event attendance and press releases.
I manage the social media execution and analysis for a global technology company. I have written and spoken to business people about social trends, tools and strategy.
I am a content strategist and creator - managing inbound efforts for a $1B global technology company. I have experience with: Wordpress publishing, LinkedIn Pulse, Infographic creation, Video Production and other types of content marketing.
You mention the company had developed free content assets to 'bait the hook' for optins already. So whether it's using the most valuable piece or pieces of already-created content or ruining a contest to give away one or several premium pieces of content or free registrations/downloads to the course; create a squeeze page for option/sign ups with either immediate download of that content or registration into the contest/giveaway.
A couple of optin apps I have experience and success using are option monster and pop up domination.
Both work as plugins for WordPress and pop up domination can also be installed standalone to work on any website/page via embedding a simple longer of generated javascript.
A great way to use either app is an "inline" form on your page along with graphics/copy and an exit intent pop up that prompts a user as they attempt to leave the page.
Good luck!
James is an adamant professional. He's great at adapting with-in a team environment or take the lead and work as an independent. I've known James for over a decade, having the opportunity to hired or recommended him for hire on many occasions. His work is very strong, he has a 'can do' attitude and definitely always has his ear to the ground as to the latest technologies. Over the years, working closely with James, I've had the privilege to get to know him personally and I consider him a dear friend. His body of work, personality, attentiveness, adaptive nature and creativity are all vital components to his ability to establish and maintain strong business relationships. James has them all! In a nut shell, I plan on doing a lot more with James and he comes highly recommended!
Jim has a lot of talent and provided outstanding artwork. His ideas are strong and he has a great way making people understand his vision.
James has two of the most important qualities that can't really be taught, a fantastic eye and a passion for his job. His creativity and ability to quickly pick up new concepts made James an important part of our video production team. I would not hesitate for an instant to recommend this quality, creative artist.
