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Expertise

$1/min

Paid Search

New Arrival

Created 11 years ago in Sales & Marketing / Search Engine Marketing

I am a Paid Search expert. I have worked in the search team for a major media agency for 5 years.

I have experience across many different verticals, including: automotive, finance, retail, luxury, FMCH.

I have experience managing budgets ranging from £100s-a-month to £1,000,000s-a-month.

My academic background is in mathematics and I have a rigorous, data-lead approach to results and optimisation.

Specialties: Google Adwords, Bing Ads and associated desktop editor tools.

Google Analytics, DoubleClick, DART Search, Omniture and Marin Search Marketer.

Google Trends for Marketers, Google Trends, Google Correlate, Hitwise, Benchtools.

James Grant

London
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I currently work for ZenithOptimedia Ltd. as a Search Manager. I graduated from Durham University with a BSc in Mathematics in 2009. I joined Zenith as an assistant the same year. I've always had an interest in all things digital; I enjoy the exposure to this world that I get through my work. I'm something of a serial twitter follower (I tweet rarely, but powerfully), social media enthusiast and general tech nerd. I'm currently enjoying my role as Search Manager - developing my understanding of biddable media and the wider communications stratosphere. I have a curious obsession with attribution and media mix modelling. My academic background in mathematics perhaps fuels this. I don't think anyone has 100% cracked this problem in media, even in digital. Specialties: Google Adwords, Bing Ads and associated desktop editor tools. Google Analytics, DoubleClick, DART Search, Omniture and Marin Search Marketer. Google Trends for Marketers, Google Trends, Google Correlate, Hitwise, Benchtools. Very comfortable computing skills - PC, Mac, Windows, Linux, Office. Underused, but very capable knowledge of HTML and CSS.

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