Data Strategy - Moving From Mindset to Insight to Advantage

Created 11 years ago in Business / Getting Started

If you’re not asking the question inside your organization, “So, what’s our data strategy?” you should be. The world of data analytics is changing around us faster than ever before.
More and more companies are moving away from managing their day-to-day businesses with old data (sometimes a month older or more), and instead using real-time data to make business-critical decisions. More importantly, they are creating greater competitive advantage between themselves and companies without a defined data strategy.
Those companies who are the “first-movers” – the pace-setters – the companies that are quickly working to build, test, learn, and apply a more agile and informed data decision-making capability, have what is called, the data mindset.
Whether you’re working with internal or external data-sets…whether it’s “big data” or not-so-big data, the need and importance for having the right data strategy to inform your business decision-making have never been greater.
At DC1, we understand that data strategy can be overwhelming. We help companies in four specific areas:
1. Define and Align Resources – We help identify, rationalize, and prioritize the right internal and external data sets needed to improve business decision-making capabilities. Then, we help you align the right internal and external resources to build better, more scalable data management processes.
2. Accelerate Insight to Value – Once the right resources are defined and aligned, we work with you to derive insight and then move those insights from business decision to on-target strategy, to execution and results.
3. Build Competitive Advantage – A data mindset will help you stay ahead of the competition. We help you build the best framework for marketing programs, create an “R&D mentality,” think about prediction versus reaction, and use data to challenge conventional wisdom when needed. Capabilities that will separate you from the competition.
4. Increase Organizational Competency – Instilling a data mindset in your organization can take time. Data analytics competency impacts business intent, people, process, technology, and the data. We work closely with you to educate stakeholders, help implement change where necessary, and evolve capabilities.

No matter what type of business you’re in, or the role you play, we help you build the right data strategy. You will make faster, more informed decisions with deeper insights into your business and your customers, distancing you from the competition.