Building an Authentic Brand

Created 5 years ago in Business / Getting Started

PURPOSE
Having a compelling story that resonates with both employees and your customers /clients is the basis for building a lasting brand with a strong network.

PERSONALITY
Much like the personality of a person, your brand personality is the outward expression of who you are—through a logo, colors, and typefaces; through what you say, and how you say it; through all decisions you make.

REPUTATION
Your unique perspective and personality are the elements of the brand you can control. The rest is up to your customers. So you must show up clearly and consistently. Share your story passionately. And do what you say you’re going to.

AUTHENTICITY
The foundation for an authentic brand is a clear purpose. This is your why, beyond simply making a profit. It is the fundamental ideology that will drive all of your business and marketing decisions. Those ideas are often captured in what we call a brand story.