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Buying, Selling and Due Diligence of SaaS, E-Commerce and Content Businesses
Created 11 years ago in Industries / SaaS

Ismael is the CEO and co-owner of FE International, the market leader in the sale of online businesses. Ismael has overseen the sale of over $75M in online businesses and has owned and sold several successful online ventures. Ismael’s most recent experience includes the sale of the popular accounting software, Less Accounting, and the acquisition of Drip by Leadpages. Ismael’s previous background was in large-cap M&A investment banking where he executed several high profile public deals, namely in the Technology sector.
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Ismael Wrixen
New York
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Ismael Wrixen is the Executive Chairman of FE International. Ismael has overseen the sale of hundreds of millions in online businesses, including the sale of the popular accounting social media automation platform, Juicer, and the acquisition of Drip by Leadpages. Wrixen is also an active investor in SaaS businesses, sits on the board of numerous exciting businesses, including the LTV Fund and is and a member of the Forbes Finance Council. Wrixen’s previous background was in large-cap M&A investment banking, namely at Morgan Stanley and Citigroup, where he executed several high-profile public deals namely in the Technology sector.
Reviews (4)
Ismael is great! Amazing insights and top level advice! Highly recommend!!!!
Source: Clarity Oleksandr Fedotov Aug 15, 2023Solid call with some very specific tactics on how to deal with a current situation. That is what I liked the most, Ismael recommended specific provisions on something we're working on. Brought up excellent points.
Source: Clarity Chad Hamzeh Jan 21, 2022Great call with Ismael. He was super knowledgeable about the M&A industry and gave great feedback and pointed out blindspots I had with the challenge I wanted feedback on. Would highly recommend hopping on a call with him!
Source: Clarity chandler perog Oct 15, 2021Amazing call, Ismael is really knowledgeable and experienced about the subject!
Source: Clarity Dan Goldsmit Jan 26, 2018the startups.com platform
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