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Crowdfunding Marketing and Prelaunch Buzz
Created 10 years ago in Sales & Marketing / Growth Strategy

Hardware campaigns are about getting funded on day 1, not on day 30.
To do so, you need to plan way ahead in time, generate buzz, subscribers/fans & ambassadors which will help crush your goal on the first day.
I will show you tactics and strategies you could use to generate a massive list of email subscribers and turn them into raving fans.
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Ivaylo Kalburdzhiev
Bulgaria
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Crowdfunding expert & consultant for hardware startups since 2015, helping raise and manage over $10m * CEO, https://creatorclub.com * Founder https://dayonefunding.com * Campaign Strategist https://thecrowdfundingformula.com * First started hardware startup in 2012 * First backed Kickstarter project in 2011 * Superbacker with over 150 campaigns Planning, marketing, and campaign management for the top 15 most funded tech Kickstarter - UVMask http://kck.st/31dK1Wo Most viewed writer in Kickstarter, Indiegogo, Crowdfunding on Quora. Clients include: • UVMask https://igg.me/at/uvmask-official ($4.2M+ total raise) • Superscreen http://kck.st/2mYWiWT ($2.54M total raise) • Winston Privacy https://igg.me/at/winston-privacy ($1.5M+ total raise) • Cubetto http://kck.st/2rz5MLy ($1,000,000+ total raise across 2 campaigns) • Podo http://kck.st/2g37nmf ($750,000+ on total raise) • Genius Pack Supercharged http://kck.st/2Ul5PIM ($450,000+ on Kickstarter) • AYO http://igg.me/at/ayo ($370,000+ on Indiegogo) • ZEIº http://kck.st/2fRdmNc ($300,000+ on Kickstarter) • Mochi http://kck.st/35EBUSE ($200,000+ on Kickstarter) • Bold Knot http://igg.me/at/knot ($150,000+ on Indiegogo) • Roybi https://igg.me/at/roybirobot/x/ ($100,00+ on Indiegogo) • Pigzbe http://kck.st/2EcKFbW ($100,000+ on Kickstarter) • FlipFlic http://kck.st/1MPmp9l (http://kck.st/1MPmp9l) (~$100,000 on Kickstarter) • FLOAT Shelf http://kck.st/2fMej8V (http://kck.st/2fMej8V) (~$50,000 on Kickstarter) Campaigns covered in CNET, TechCrunch, TheVerge, DigitalTrends, VentureBeat, Geek, TechnoBuffalo, PhoneArena, Pocket-Lint, AndroidAuthority, DailyMail, and more. Get in touch: http://dayonefunding.com Need advice on your campaign? Schedule a call with me on Clarity (https://clarity.fm/ivaylo) Looking to raise multiple 6 or 7-figures? I work with just a handful of clients per year, find out if we are a fit: https://dayonefunding.typeform.com/to/haedQ9
Reviews (7)
Great knowledge sharing, thank you so much!
Source: Clarity Dirk Luebbert Jan 12, 2023Ivaylo offered a huge amount of valuable and actionable advice in our short 30-minute call. If anyone is seeking a crowd-funding expert, Ivaylo is your man.
Source: Clarity Justin Streater Sep 8, 2021Really appreciate your sharing. I will be in touch again!
Source: Clarity Dirk Luebbert Oct 8, 2020I've had the pleasure of speaking to Ivo a few times now with regards to a crowdfunding project I'm currently working on. He has a very precise approach towards his work and has the ability to focus on what's important in the bigger picture for the campaign. Will definitely continue to work with him in the future.
Source: Clarity Ali Foroughi Jun 9, 2018The call with Ivaylo was exceptionally informative. He covered all aspects of crowdfunding marketing. He should definitely be your go to source for all things Kickstarter / crowdfunding. Thanks Ivaylo!
Source: Clarity Johnathan Zhuang Apr 18, 2018Incredibly happy with my call. Ivaylo gave actionable advice and introduced me to some valuable contacts. Highly recommended.
Source: Clarity Jackson Cunningham Mar 31, 2017Ivaylo is clearly knowledgeable about Crowdfunding landscape and techniques, and gave me useful advice. Will definitely talk to him again when my project is further down the line.
Source: Clarity Vladislav Chirtoca Nov 19, 2016the startups.com platform
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