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Expert
MenuIsabel Perez Pedreira Persuasive & Strategic Communications Expert
Founder and Director of Clover Consulting. Expert consulting for startups and local businesses alike.
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Areas of Expertise
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IP$1/min per minuteNew ArrivalStrategic PlanningIsabel Perez Pedreira • Madrid, SpainCreated 4 years ago in Sales & Marketing / Public RelationsI have five years of experience in public relations working with clients across many different industries. I run Clover Consulting, a strategic planning firm that gives start-ups the help they need.Isabel Perez Pedreira Madrid, SpainNew Arrival
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IP$1/min per minuteNew ArrivalSocial Media StrategyIsabel Perez Pedreira • Madrid, SpainCreated 4 years ago in Sales & Marketing / Social Media MarketingI have 5+ years of social media marketing experience with proven results, accounts grown over 400% in just one month, with high engagement and conversion rates.Isabel Perez Pedreira Madrid, SpainNew Arrival
- Answers 1
Unfortunately, this sort of bureaucracy is very hard to avoid. You can let the client know you're in a rush as many times as you want, but you will likely be ignored. And the failure of the campaign becoming irrelevant will fall on you.
Something that has worked for me in the past when facing similar situations is to create a timeline of announcements planned for the year. This allows me to limit the waiting time by having announcements planned months in advance, and giving the client enough time to go through the lengthy approval process while still ensuring our news remains relevant.
Of course, sometimes things come up that can't be planned, and in those situations, we have to go with the flow. But truly, the key to successful PR is strategic planning—and a pipeline of news is your best friend!
I would be happy to give you a hand in understanding how to create a successful pipeline of announcements. I'll be happy to take your call!
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