Chief Growth Officer @TeacherMade. Former CEO @Validated Learning Co. MBA '08 Babson College.
Getting more leads and closing more deals is about a lot of things, but the one thing most entrepreneurs ignore is applying their larger strategy to the nuts and bolts of their marketing and sales operations. As a career growth company executive I know what's needed, what works, and how to apply it to your unique business. Do a 15-minute intro call with me and I'll send you the slide deck of the strategic exercises that aligns your strategy with the right tactics for growth. Then if you want, we can schedule a second call to walk through the frameworks together for the greatest impact.
Marketing and sales campaigns are filled with choices big and small. Without a foundation in strategic planning, your choices will be made ad-hoc, resulting in a tangled mess that goes nowhere. I will help you make a strategic framework for growth by walking you (and your team) all the way from your big vision down to your sales qualification criteria, personas, and value proposition. At the end you'll have a profile of your ideal customer, a method for understanding the people who buy from you, opportunities to win in the competitive landscape, guidelines for how to position your products and services, a set of lead and sales opportunity qualification criteria, and more.
Hi there,
I did this in my last company. If you are a c-Corp then you can issue traditional shares to consultants. For other forms such as LLC or s-Corp it’s much more complex. So assuming you are a c-Corp, then you need a legal document called an option plan that reserves the shares for options and outlines how options are managed. Then you need an agreement called an option award agreement which you would sign with each person to whom you want to grant options. There are some issues to consider but that is the broad strokes.
