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Clarity

Tia Dobi

Los Angeles

My name is Tia Dobi. People know me as 'P.T. Barnum in a skirt producing intelligent creative to sell your stuff.' I exist to Squeeze every cent from your content.

Here's how I'm unlike other direct response copywriters, creative consultants, marketing advisors and branding agents:

~ At the end of the day, your success hinges on two things: Clarity and positioning. Clarity trumps persuasion and positioning is the heart of branding. And creating a new category is the Holy Grail of marketing.

~ Former production manager/line producer in the film industry (music videos & TV commercials) . . . You may be working with the right personality on your creative project, Dear Reader, and if s/he doesn't know how to manage the process, get ready to toss some money down the drain.

Plus few in my position have a direct download of working and witnessing amazing creative content minds (aka Grammy Award Winners, Platinum Album sellers and A-list TV commercial directors and event promoters) on the planet.

~ First script I ever wrote aired on national TV (on the most-watched day for children's television) and sold at NATPE (National Association of Television Programming Executives). . . Proving there's probably a smidgen of truth to David Ogilvy's 'You can't bore them into buying'.

~ My first direct response job was with Agora Publishing (ghostwriting a colum for a NY Times bestselling author to sell his books backend). But I wasn't a pro writer (At all) - I was called in for my tenacity... seems the writers before me couldn't woo small business owners into spilling how they started their home-based wig shops and high-tech firms with FREE money from Uncle Sam. (Used data to snag a grant that put me through 750 hours of new media, design, and usability school. Been sleeping with Claude Hopkins, Eugene Schwartz and Jakob Nielsen ever since.)

~ I've lived in 3 countries inside the US borders and 3 countries outside . . . I resonate with most anybody uber quickly.

~ Graduated from Dan Rather's alma mater and later worked in NYC with Dan and Walter Cronkite (separately).

Wanna be compelling? Be personalised and ballsy.

Now, what question can I answer to put money in your pocket immediately?

$2.50/min

6 Calls

18 Reviews

about 1 hour
Avg. call

Social Media Social Media Marketing Copywriting Small Business Direct Response Marketing Creative Direction Press Releases Branding & Identity Ghostwriting Product Naming

Answers 0
Reviews 18

Answers

Reviews

Tia is a Rock Star and everything about her is LOUD and Clear!!! I would try to write more about her, but my words would not do justice for her incredible gift of helping one understand what is not yet even understandable. TY TIA!!!

Jay Steel Source: Clarity

Great call!

Source: Clarity

Tia has a keen sense of what works. Tia is a marketing and public relations expert. She gives great insight and feedback, offering suggestions that are realistic and possible, and that will make an impact. Her ideas are creative and she thinks through each project with you so that the implementation will go as planned. Tia is easy to work with and I enjoy talking with her. I would wholeheartedly hire Tia again.

private private Source: LinkedIn

Tia Dobi really is P.T. Barnum in a skirt . . . with Leo Burnett protection

After Tia wrote a press release for my first children’s book, she meticulously coached me through distribution. When PR Newswire missed a crucial editorial deadline then denied my attempts for retribution, the disappointment was nerve-shattering.

At wit’s end, I called Tia. Her contract was already fulfilled; she could’ve gotten cold feet. Instead, she donned her Leo Burnett cape, put me under guidance, care and protection, and took me to Times Square.

Dream come true.

The beauty of Tia is personality and performance. She’s über upbeat, writes positively, and gets the public relations machine. Being shown and given massive marketing how-to, it’s plain her thinking is from experience . . . not just some textbook speak.

Tia took my book and the information I threw her way and poured her heart and soul into making me sound wonderful on the pitch page. Like P.T. Barnum, she knows the power of appealing to what people want to hear.

Thanks to Tia’s negotiation, PR Newswire ran a humongous digital billboard of my ‘Meet Franklin Bean’ main character, book title and author byline, for four short blasts in New York City. What more could I ask for?

Continues to impress.

Since buying Tia’s content assets, the results have been thrilling. I’ve sliced and diced her press release writing and used my Times Square image throughout my marketing over and over again.

In time, ‘Meet Franklin Bean’ appeared #1 on Amazon in the superhero category. Last summer my book brought in $600 at a charity auction. I’ve now written 2 other children’s books . . . from first-time author to children's superhero series. Parents and kids love Franklin Bean and I’m living my dream to help stop bullying.

Working with Tia is sort of like a pleasure holiday. She’s a gem. I’d hire her again in a heartbeat.

Emmy Swain Source: LinkedIn

Buying Tia’s resume service was a leap of faith. She’s expensive and I had nothing to go on but a 2 sentence testimonial.

My main concern when hiring Tia to evaluate my professional strengths and weaknesses was whether I would get what I wanted, i.e. a fresh perspective on the value I bring to an employer, and the ability to turn that into compelling copy. I had already paid a corporate service $199. A person I’ve never met took my old resume, called me up and questioned me for about 10 minutes.

What I got back was basic writing. Dry to the bone and—beyond what I fed them—lacking critical thinking. Zero personality. The goal of the resume was ‘what do you want to do next?’

Tia did the opposite. The first thing she said was, ‘Bring your entire body of work to our kick-off session’. Be taking an out of the box approach, she uncovered in depth who I really am, what makes me tick and all the different areas I’m well versed in.

I’m a grab the bull by the horns kind of guy with lots of marketing experience and metrics to back up it up. Now my resume paints a complete picture of how I think in business and
how I relate to people.

The biggest benefit of working with Tia is the immense education and encouragement. Before sitting down together, I had to jump through a few hoops. She asks a ton of questions and gives you quality attention.

Together we opened up a space for me to define my identity, know my strengths and choose a career direction. On a personal level, this helped me tremendously. I had been with the same company for quite awhile.

Based upon Tia’s input, I had my portfolio redone by a professional graphic artist and took a case study approach—a pictorial to match the performers she brought out in the resume.

I recommend Tia’s resume writing service because of the attention to detail. You can talk to a stranger for 15 minutes and churn out a resume. Or you can sit down with Tia and really get to the heart of the matter. Literally, the question to ask is, ‘Am I worth a hefty self-investment?’ Tia charges a lot of money. This could have been a deal-breaker. Instead, it was a break-through. Worth it for me, definitely.

Daniel Frohnen Source: LinkedIn

I just knew my children’s educational product and teacher training manual were ready for prime-time sales. Until Tia asked me one question.

Let me explain.

When I hired Tia to re-write my sales landing page, I’d been teaching children’s yoga for 15 years and had certified over 100 kids yoga teachers. HealthCare.net awarded my writing Top Yoga Blog, and, after a few rounds of revisions based on friend and family reviews, my latest product creation—Frog Yoga Alphabet—was ready to rock and roll.

‘So who is this frog?’ Tia asked as she was thumbing through the workbook. ’What’s his motivation?’

Wow. I was so focused on ‘training content for a teacher’s manual’, the vision of my frog as a character with a certain back story, purpose and personality never occurred to me.

Thank goodness Tia eats, lives and breathes persuasive marketing balanced with clear, concise content. (She's also irrepressible and slightly quirky).

Before Tia, Frog Yoga Alphabet ‘improved children’s literacy’. Now, FYA paints an exciting picture for the schoolteacher, dissolves her #1 pain point (based on user research) and taps a kid’s natural genius.

Her thinking makes good sense. To get sales that are worthwhile, a product needs the messaging development necessary to secure a marketplace position.

In the end, I got more goodies than can fit here. Better game & activity descriptions, clearer instructions for the teacher’s manual, ideas on how to use my flashcards, compelling features / benefits, fascinator bullets, a custom testimonial, etc. etc. etc.

Would I recommend Tia’s sales writing and content creation?

Absolutely. How many people are struggling to create knockout information products that instantly separate you from the competition, and enable you to charge higher prices? Everything Tia touched she transformed for the better. Tia gave Frog Yoga Alphabet a life of its own. I’m very happy with her work, her patience and her dedication to help me succeed.

Katherine Aruna Humphrys Source: LinkedIn

Tia Dobi is a branding machine! I'm a veteran direct marketing copywriter and in two days Tia helped me with a branding challenge. With her remarkable talent she came up with several ways to go. Forty eight hours later, the job was done, thanks to Tia's marketing knowledge and advanced insight. Tia is in my corner. She's now permanently 'on the team'.

Chris Marlow Source: LinkedIn

I am a search consultant working the global Architecture & Design market. I see design portfolios from all over the world and believe me I see some amazing stuff! When I came upon Tia's profile, I read it all the way through! I have worked with a number of very talented creative people. Idea people, brand strategists, expert communicators, and her profile made me hark back! Hope we can stay connected. Cheers! -DP

Douglas Pilarski Source: LinkedIn

Tia Dobi has a knack for knowing how to tackle whatever challenge comes her way. Not one to rush... her approach to providing value to an audience is calculated, careful and effective.

I felt her likable, accepting nature on Twitter and called her for a guest interview for ‘Wild Table’, my column in ‘Wild River Review’.

Despite not being a professional foodie… she sprang into action immediately.

What she delivered blew me away.

Using thought-provoking humor, Tia crafted a personable story of culinary arts and meaningful edible experiences including: why ‘call girl’ isn’t the oldest profession; food as celebrating nature, mindfulness, communion, pleasure and urban ecology; an easy elixir recipe; and a philosophical and practical lesson in social media marketing.

Not one to miss a chance for scientific advertising, she presented my readers with a free e-Book giveaway written by her Godfather, Claude Hopkins. (And later on, an opportunity to sell with an offer to an upcoming event with the world’s social media superstars.)

It's easy to see how much homework, preparation, and ingenuity went into her thinking… entertaining and informing words, useful backlinks, and enticing pictures… making my job as an editor a breeze. (She also helped market the piece; greatly appreciated.)

Tia says that direct response is an approach that solicits an immediate reaction from the prospect by using a ‘call to action’ in the messaging.

If you need creative concepts, positioning, and strong ideas simply presented, call The Intelligent Creative straight away.

Warren Bobrow Source: LinkedIn

I've had the pleasure of getting to know Tia personally and professionally over the last 6 years and I've found her to be honest, caring and dedicated in both arenas equally. She is intelligent, creative and savvy—a potent combination.

Earlier in 2012 I hired Tia to rewrite my resume. My main concern was whether I would get what I wanted: Unique positioning in an over-crowded marketplace. And, like anybody else, the recruiter had to ‘get me’ within 3 seconds of reading.

Before working with Tia, my resume was screaming ‘information bloat’ with no white space. I was using tips I’d gotten over the years from recruiters previously searching full–time and freelance gigs for me. Still, nothing was working.

I had to be specialized in one area instead of being all over the place.

Tia blew my socks off! There aren’t any words to describe what she did except to say she packaged me absolutely correctly. She spent tireless hours capitalizing Stacy to the penny. The ROI was immediate. I landed several interviews and a few job offers from her new ‘Miracle Resume’.

I got the works, including a new layout and USP. I could never have created what Tia did with my resume and the effect it’s had on my career.

I’m nailing interviews because I use my resume to talk about myself in a certain way. Everytime I apply for a job I use my new tagline as my subject line. It’s different and gets the reader to open my email. They want to know, ‘Who is this person and what does she have to say?’

When asked why he called me, one out-of-state employer said, ‘Reading your resume was like reading a good book. It gets you excited. I was immediately drawn to your About Stacy section and you seemed like a good fit.’

I’ve landed a permanent part-time teaching position (my first), and have more consulting clients now than in the past few years.

Last week I asked Tia for her feedback on a specific illustration. Not satisfied to use email as a forum for meaningful discussion, she said ‘call me’. We spoke for 22 minutes. I saw the clarity in her thinking. I tweaked the art and copy. My client emailed me the day before Christmas telling me she loves the cover design.

If you’re looking for strategic ideas delivered with a dose of energy, creativity, and reality you won’t find anywhere else, call Tia Dobi. As a branding and marketing communications professional, her loyalty to your success is non-stop. Her talent isn’t an expense... it’s an asset that keeps on giving.

Stacy Schilling Source: LinkedIn

Finally, I have the job I really want!

When you work with Tia Dobi, be ready to polish your career soul. I knew that if I was going to jump ship in a rough economy, I needed to be well equipped. The night I rang Tia up, she sprang into action immediately. She said resume promises need to be useful, big enough and show an employer that I could keep them.

At first blush the process is overwhelming. As Tia explained reasons to do the homework… I felt the bond immediately. Consider the making of a blockbuster movie… hours of film edited down to minutes. This is a serious investment of time and money; Tia makes sure you’re not set up to fail.

The method empowers you to go after your dream job… not a job that’s ‘relevant’. Her words chisel your accomplishments, skills, personality… nothing is ambiguous. Tia squeezes advantage from everything… plus you get LinkedIn and interviewing tips.

I describe the deliverable as ‘love at first sight’. A bit surprising seeing myself in such a unique way… articulate, creative, positioned with a logline and format that’s not the ‘norm’.

Within 5 weeks I landed a leadership position with more freedom, more responsibility, and higher pay. I wrote Tia a $100 bonus check immediately.

Tia has mastered direct response… a skill that most copywriters and resume writers lack.
If you need a job or want a job change, it would be foolish not to buy a Tia Dobi resume in this—or any—economy.

Andy Parker Source: LinkedIn

Member since September 2013