My name is Tia Dobi. People know me as 'P.T. Barnum in a skirt producing intelligent creative to sell your stuff.' I exist to Squeeze every cent from your content.
Here's how I'm unlike other direct response copywriters, creative consultants, marketing advisors and branding agents:
~ At the end of the day, your success hinges on two things: Clarity and positioning. Clarity trumps persuasion and positioning is the heart of branding. And creating a new category is the Holy Grail of marketing.
~ Former production manager/line producer in the film industry (music videos & TV commercials) . . . You may be working with the right personality on your creative project, Dear Reader, and if s/he doesn't know how to manage the process, get ready to toss some money down the drain.
Plus few in my position have a direct download of working and witnessing amazing creative content minds (aka Grammy Award Winners, Platinum Album sellers and A-list TV commercial directors and event promoters) on the planet.
~ First script I ever wrote aired on national TV (on the most-watched day for children's television) and sold at NATPE (National Association of Television Programming Executives). . . Proving there's probably a smidgen of truth to David Ogilvy's 'You can't bore them into buying'.
~ My first direct response job was with Agora Publishing (ghostwriting a colum for a NY Times bestselling author to sell his books backend). But I wasn't a pro writer (At all) - I was called in for my tenacity... seems the writers before me couldn't woo small business owners into spilling how they started their home-based wig shops and high-tech firms with FREE money from Uncle Sam. (Used data to snag a grant that put me through 750 hours of new media, design, and usability school. Been sleeping with Claude Hopkins, Eugene Schwartz and Jakob Nielsen ever since.)
~ I've lived in 3 countries inside the US borders and 3 countries outside . . . I resonate with most anybody uber quickly.
~ Graduated from Dan Rather's alma mater and later worked in NYC with Dan and Walter Cronkite (separately).
Wanna be compelling? Be personalised and ballsy.
Now, what question can I answer to put money in your pocket immediately?