Awarded conversion rate optimization (CRO) expert. Google Analytics certified. Google Adwords Partner. 8+ years of experience, 70+ clients from various industries
From more than 70 clients I've learnt what works and what can be accomplished within a timeframe. I have a realistic and honest no BS approach. 2013 Web Award winner for work on Swisswatchexpo.com
Let me help you by providing advice in developing small or medium business. I have built two from scratch and I am offering tips on people management, marketing, project management
7+ years of experience in the analytics field, a lot of reports and analyses made and a lot of clients advised and helped on integration matters all provide me with a good standpoint for giving advice in this field
You actually can't do it because limit of ad groups per campaign is 20k. But in general, I also practice this approach with up to 10 keywords per ad group and for the successful ones even one keyword per ad group.
One of the pros are more focused ads for each of the keywords, providing better targeting. Cons are of course headache with managing that much ad groups and problems with quality rank within a campaign. And yes, of course you would need to set negatives for each of them against all the other ones.
Bids and budget are not a universal rule; they depend on the industry, targeted country, etc.
For a follow up and more detailed analysis, feel free to schedule a consultation.
You might want to try Clickwebinar for webinars. I have used their service seamlessly for a couple of months on MacOS and they do the recordings.
They are not good though if you need to constantly interact with the audience because the delay in speech through their server is too high (or at least was too much for my standards). In those situations, I presume Skype's or Google Hangouts screen sharing feature is just about enough.
If you need to record the screen even when using Skype or such, try SnagIt (http://www.techsmith.com/snagit.html)
Hope you'll find this useful.
You should try Balsamiq for this. After this you might consider InVision for displaying working and designed solutions
If you could give an example of the old vs. the new link the answer could be more precise.
But in general, the first thing I would do would be to make a redirect rule: either in htaccess file or on server-side you need to tell that all of the old links now should lead to the new pages' URLs. This is done through 301 redirect (permanent redirect) which would mean that all of the old links would pass the link juice to the new ones and the search engine would re-map to the new ones after some time (depending on the tempo of crawling your website).
I would leave those redirect rules active for quite some time though: old backlinks would still be leading to the old URLs. If you see in your analytics service that you get a lot of traffic juice from one or more sources specifically, the best idea is to get in touch with the webmaster of that site and ask for old link to be replaced with the newer one.
As a rule of thumb, I would still begin from the wider part of the funnel.
if you have a lot of traffic and with that probably a lot of different traffic sources, campaigns, marketing efforts, expectations of the people coming are likely different. Optimization in that case should be done for certain traffic source or visitors segment only. If you manage to get more of those visitors to go down the funnel, you'll get more "juice" to play with and test in the next phase: optimize the next step in the funnel for those visitors/segments only. This would be done much harder (read: slower) if you began from the bottom up.
I may state fully confident that Igor is highly skilled professional on many arias of IM. I found out his expertise in CRO to be especially valuable to our business efforts during his engagement within First Beat Media Company. I recommend Igor and his expertise for any challenging task of CRO analyses especially for detailed corporate analytics.
Igor is highly productive and detail-oriented expert in IM field with great knowledge and wide area of solutions for any plan. I would recommend Igor for any marketing-related job as his expertise will definetly help anybody to achieve their respective targets. Great guy and coworker!
I am digital marketer and a conversion rate "fanatic" and pretty good at it. To succeed I need very good data. To get data I use tools like Google Analytic, KissMetrics, Visual Website Optimiser etc and some can be very tricky to learn.
I have done a certification training by Google in Analytics, but still didn't really master it, and more importantly it took time. When I needed to use analytics for a client I needed a real pro.
That's when I found Igor and it was exactly what I needed. A real ninja at Google Analytics. Within a few weeks everything we needed was set up.
Later on we have gone on to use Igor for a KissMetrics implementation as well and that cut the learning curve for us massively.
Now we have very reliable information and data. We have been able to use that to optimize the website and increase sales conversions by 357%! (In a six figure $ business) Without reliable information that would not have been possible.
If you need an analytics pro, Igor is the man.
Igor is probably one of the best analysts to work with. He is a great and independent expert and a very perfectionate person. He can offer comprehensive analytics consulting in the areas of strategy, implementation and conversion optimization for both Google Analytics and other forms of Web and Business analytics.
Igor was very valuable member of WK portal. All of his marketing ideas brought revenue increase is short time.
Igor was a valuable member of the company who specialized in A/B Testing and improving conversion ratios on our biggest websites. He always took initiative on setting up new tests and following up on current ongoing tests to make sure changes were being made. He enjoys the CRO field and showed a true passion for all things A/B testing and marketing. It was a pleasure working with him.