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Clarity

Hussain Mehmood

Live and breathe Measurement Strategy & Large Scale Implementations of Google Analytics, Tag Manager, Kissmetrics.

Founder @MarketLytics, all about digital analytics and performance measurement 7 years and 200+ client engagements. Averaging 100s million users & 10s of mil in sales / month across client sites.

$2.50/min

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Web Analytics Google Analytics Analytics Performance Measurement Google Tag Manager

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Measurement Strategy

Built a mvp or launched a bet, eager to dig into user feedback? Make sure you start on the right foot. I can help figure out your measurement approach so you know what's important, avoid the gotcha of various tools and generally not worry about analytics quality. Consulting experience with 50+ startups including invisionapp, getvero

Google Analytics

One of my favorite tools to work with because of its scalability and versatility. Its much like a spreadsheet simple on top but endlessly customizable if needed (and a rabbit hole in wrong hands).

Enjoy solving mysterious data issues, explaining how the tool works, shedding light on its use cases and how to best use it for reporting needs as well as simplyfying the data reporting to focus on whats really important.

Worked with 3 generation of the tools from classic to traditional and universal analytics. Power user of its core reporting api

Google Tag Manager

Collecting tons of user data and struggling keeping top of all the analytics and marketing integrations on your site. Google Tag Manager can help its like a cms but for your sites marketing integrations and data. Once done right developers and marketer relations improve phenomenally!

Interested in guiding migration plans, approaches to ensuring accurate data collection, helping take load off developer by training marketers to do basic setup themselves.

Kissmetrics

Experience building user driven reporting for clients using kissmetrics. Kissmetrics is a powerful tool for understanding customer behavior and easily do cohort and funnel analysis.

I have used the tool for a variety of SaaS apps, ecommerce sites as well as member driven sites that have high upfront acquisition costs and need to asses lifetime value of customers.

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Member since January 2016